Apple will hold its annual product launch – where it typically shows off new iPhone models and other product updates – on Tuesday, officially apple will likely unveil new iPhones on Sept 12.
For the first time, the event will be held at the spaceship-shaped Steve Jobs Theater on its new Cupertino, California headquarters, expected to open later this year.
As usual, the famously secretive Apple didn’t say what’s on tap, but this is typically when the company unveils new iPhones.
Much of the anticipation is swirling around whether Apple will show off a dramatically different type of iPhone with a sleeker and even bigger screen to celebrate the device’s 10th anniversary. Even if a fancier version is unveiled, Apple will also likely announce upgrades to last year’s iPhone 7 and iPhone 7 Plus.
It’s Apple’s first event at the Steve Jobs Theater at its new headquarters in Cupertino, California.
Apple’s invitation seemed to hint that something colorful is in store as it presented a multi-hued depiction of the company’s famous logo. That choice will likely spur speculation that Apple’s new phone will feature a screen with an organic light-emitting diode, or OLED, which will display more vivid colours than previous models. Rival phones from Samsung already use OLED.
There have also been reports that the company intends to show off an upgrade to its Apple TV streaming box that will be capable of handling ultra-high definition, or 4K, video.
This year is expected to be a big one for Apple since 2017 marks the 10-year anniversary of the iPhone. Rumors indicate the company will introduce three new devices at the event: the iPhone 7S, iPhone 7S Plus and the so-called iPhone 8, which will be the 10th-anniversary edition.
The iPhone 7S line is expected to feature incremental updates, but the anniversary phone could get a whole new look.
Apple CEO Tim Cook was recently photographed with a taller iPhone in his pocket, which lines up with rumors it’ll come with a 5.8-inch display. To put that into perspective, the iPhone 7 is 4.7 inches and the iPhone 7 Plus is 5.5 inches.
The anniversary device is also expected to include an OLED display that has richer colors, wireless charging, a virtual home button and facial recognition technology. There’s a lot of speculation about its price, too, which could start at $1,200 – twice the cost of an unlocked iPhone 7.
Apple is also expected to reveal its first cellular Apple Watch and a 4K Apple TV set-top box at the event.
Although the launch event is slated for September, it may take a while for customers to get their hands on a new iPhone. Some analysts believe the anniversary device could be in short supply, citing “constrained supplies.”